About Me

About me

Well! Am a Computer Science engineer with a post graduation in business management, a first generation entrepreneur, having started Graphics, Animation & VFX film making training and production very early in my career and was among the first to start animation & VFX education in the country more than 25 years back.

Am the Director of Arena Animation-Malleswaram & Rajajinagar centers, two among the first animation & VFX training centers to open in the country more than 25 years back & also the CEO of a 9 years old upcoming animation & VFX production house, VedAtma Animation Studios.

I have been involved in the media & entertainment industry for more than two decades and have collaborated on various projects in the film and television industry.

I have advanced over these years seeing the growth of this sunrise sector of animation, VFX & games in our country.

The initial years of my journey was challenging since the conventional careers were ruling which prevented the advent of newer career options associated with the animation industry. I had to involve in a lot of activities to create awareness among the youth about these unconventional fields & managed to bring it to the level where it started being considered as mainstream careers.

Today after 25+ years & more than 20,000 students trained & placed successfully across the globe, my institutions figure among the best in the country & hopefully serve as an example for others to follow.

The institutions have won awards for itself for the Best Training Center, Best Academics, Best Placements & Model Center. It’s students too have won many awards in national & international competitions.

I am also heading as the Secretary of ABAI, a non-profit trade organisation supported by the Govt. Of Karnataka since the last 8 years & working towards skill development & growth in the animation, VFX & games sector of the state. From ABAI with the support of Government of Karnataka, I have set up the first of its kind AVGC Centre of Excellence in the country equipped with the latest technologies for animation, vfx, games, AR & VR & a finishing school aimed at bridging the academia-industry divide.

Am also the Co-chair & Director of Bengaluru GAFX, Asia’s most prominent and largest AVGC conference, organized by the Government of Karnataka and ABAI, which intends to attract experts, studios, production houses, game developers from all over the world. This one-of-kind-platform for artists of Games, Animation & Visual Effects Industry brings together industry veterans, professionals, students, academia, technology partners, animation, VFX & games studios and production houses under one roof to provide exposure to talents as well as subject matter expertise to professionals, artists and students.

I am also the Co-founder & Director of Purple Arrow Films, a film trade & production house. Based on the principles of technological advancements, human effort and dedication, Purple Arrow Films is a name that symbolizes progress and prosperity with a touch of royalty. Purple Arrow Films, a brand which enforces the traditional forms of film making along with the importance of distribution and marketing of a film are film trade consultants & experts in facilitating filmmakers with various services resulting in maximising benefits for them.

I am also the Co-founder of I-mov motiontech, a medical technology company. To create new technologies to Diagnose, Predict and Treat movement disorders by developing state of the art embedded sensing, machine learning and cloud based analytics.

I have also ventured into feature film production under the banner name of ‘Purple Rock Entertainers’ & produced our first film in Kannada titled “BHINNA” which went on to become the ‘First direct to OTT’ release Kannada film in October 8th 2019 now streaming  successfully on Zee5. Our second movie “Dear Sathya” is streaming succesfully on Amazon Prime since June 10th 2022. I have also produced two Kannada web series ‘Nimagondu Sihi Suddi’ due to release on an OTT soon & ‘Kyaabre’ which released online YouTube on March 31st 2021. I have also made my debut as an actor in Kannada films in two movies ‘BHINNA’ & ‘YELLOW BOARD’. My upcoming Kannada-Telugu bilingual film “LINEMAN” is ready for release. My next projects involve a Kannada & Telugu film. I will also be making my international debut as an actor in an Indo-Russian co-production early 2024.